Pulse Power Is No Longer Taking New Customers
Pulse Power is no longer accepting new customers. The Houston-based retail electricity provider’s own website now states plainly that “Pulse Power is no longer accepting new enrollments.” If you are shopping for a Texas electricity plan and Pulse Power is still showing up in comparison tables, those listings are stale — there is nothing to enroll in.
Here is what happened, and what to do if you were a Pulse Power customer.
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What Happened to Pulse Power
Pulse Power launched in 2010 as an independent Texas REP competing in the ERCOT market on fixed-rate pricing. It was acquired by Shell Energy in 2021 and became part of Shell’s Texas retail electricity business.
That is what ultimately decided its fate. On March 4, 2025, Shell Energy Solutions announced it would cease residential retail electric sales in Texas, and NRG acquired Shell’s remaining Texas residential customer book. Shell said it would continue serving non-residential customers in the state. Pulse Power stopped taking new enrollments and is no longer marketed as a consumer brand.
If you are still seeing “Pulse Power 2026 rates” tables with plan names and cents-per-kWh figures on comparison sites, treat them as out of date. Enrollment closed.
If You Were a Pulse Power Customer
Your account was transferred as part of the Shell residential wind-down. Reports differ on exactly which brand each customer landed with, so do not take a comparison site’s word for it — check your most recent electricity bill. It will name the retail provider serving you today and show your rate per kWh.
Once you know that, three things matter:
- Your contract end date. Any term you originally signed with Pulse Power has expired by now. Whatever you are on today either has its own end date or has already rolled over.
- Whether you are on a variable or holdover rate. This is the expensive outcome after a transition, and it is easy to miss because nothing about the bill announces it. Variable rates can move month to month.
- Your early termination fee, if any. If you are inside a fixed term, switching early may carry an ETF. It is disclosed on your Electricity Facts Label.
What to Do Now
- Identify your current provider and rate from the bill, not from memory. Brand transitions like this one happen quietly.
- Shop against your actual usage. Advertised rates are quoted at 500, 1,000 and 2,000 kWh. If your home runs at 1,400 kWh a month, the headline number can be misleading — particularly on bill-credit plans, where the credit only applies inside a specific usage band.
- Read the Electricity Facts Label before signing anything. The EFL discloses the early termination fee, base charge, renewable content, and the real average price at each usage tier.
Every active offer for your ZIP code is listed free on the state’s official comparison site, powertochoose.org, operated by the Public Utility Commission of Texas.
Active Texas Providers to Compare Instead
These providers were serving the Texas residential market at the time of writing. We publish a separate review of each:
- TXU Energy
- Reliant Energy
- Gexa Energy
- Rhythm Energy
- Green Mountain Energy
- Cirro Energy
- 4Change Energy
- Chariot Energy
- Payless Power
- Octopus Energy
Availability depends on your TDU territory — Oncor, CenterPoint, AEP Texas or TNMP — and rates change constantly. Confirm current pricing for your own ZIP code before enrolling.
Compare Electricity Rates in Your Area
See live plans from active Texas providers for your ZIP code. Takes less than 2 minutes — no commitment required.
Frequently Asked Questions About Pulse Power
Can I still sign up with Pulse Power?
No. Pulse Power’s own website states it is no longer accepting new enrollments.
Why did Pulse Power stop taking customers?
Pulse Power was acquired by Shell Energy in 2021. On March 4, 2025, Shell Energy Solutions announced it would cease residential retail electric sales in Texas and NRG acquired Shell’s remaining Texas residential customer book. Pulse Power was part of that residential business.
Who serves my old Pulse Power account now?
Check your latest bill — it names the retail provider currently serving you. Published accounts disagree on which brand received which customers, so your bill is the only reliable answer.
Do I have to do anything?
Your service continues either way. But if your transferred account has rolled onto a variable or holdover rate, you are likely paying more than a shopped fixed rate would cost. Check your bill and compare.
Is Pulse Power the same as Pulse Energy or New Power Texas?
No. Several Texas retailers use similar names. Pulse Power was the Houston-based REP founded in 2010 and later owned by Shell Energy.
Sources: pulsepowertexas.com enrollment notice, read 2026-07-31; EnergyChoiceMatters, “NRG Acquires Texas Residential Customer Book From Shell”, 2025-03-04; Houston Public Media, “Shell Energy ends Texas residential electricity business, sells remaining customers to NRG”, 2025-03-03; ElectricityPlans provider record for Pulse Power. Provider availability and rates change frequently — verify current offers for your own ZIP code before enrolling. This page is informational and is not an offer of electricity service.