Tara Energy Review 2026: Texas Plans, Rates, and Is It Worth It?

Tara Energy is one of the longest-running retail electricity providers in Texas, dating back to the earliest days of deregulation in 2002. Part of the Just Energy family of brands, it offers fixed-rate plans with terms stretching from 12 months all the way to 60 months. But long tenure doesn’t automatically mean the best deal — here’s an honest 2026 review of Tara Energy’s plans, rates, fees, and customer reputation.

Who Is Tara Energy?

Founded in 2002, Tara Energy was among the first retail electric providers to serve Texas after the market deregulated. It is a member of the Just Energy group, alongside sister brands including Amigo Energy. Tara serves residential and commercial customers across Texas and Illinois, plus parts of Ontario, Canada. It is a Retail Electric Provider (REP), meaning it sells the supply portion of your electricity while your local TDU (Oncor, CenterPoint, AEP Texas, or TNMP) delivers it.

Tara Energy Plans and Rates in 2026

Tara Energy’s rates generally run in the 10–11¢/kWh range, roughly in line with the Texas market average rather than at the rock-bottom end. The provider offers four main plan types:

• Short-term fixed-rate plans (12 months) for flexibility.
• Long-term fixed-rate plans stretching up to 60 months — unusually long for the Texas market — for customers who want maximum rate certainty.
• Green energy upgrade: add 100% renewable power for about $9.99/month.
• Free nights and weekends-style time-of-use options on some plans.

As always in Texas, the advertised rate is quoted at a specific usage tier. Check the Electricity Facts Label (EFL) for the average price at your actual monthly usage before judging whether a Tara plan is competitive for your home.

Early Termination Fee and Contract Terms

Tara Energy charges a flat $175 early termination fee in Texas, regardless of your contract length. That’s on the higher side compared to many competitors that charge $20 per remaining month or a smaller flat fee. The one relief: if you cancel because you’re moving out of Tara’s service area, the fee is waived. Given the long contract options (up to 60 months), the $175 ETF is a real consideration — don’t sign a multi-year plan unless you’re confident you’ll stay put.

Customer Reviews and Reputation

Tara Energy’s customer reputation is middling. As of May 2026 its Google review score sat around 3.7/5, while an independent analysis gave it a Clear Energy Facts Score of 2.7/5, ranking it 37th of 43 retail providers tracked in Texas. Common complaints include slow resolution of billing disputes, unexpected fees, billing errors, and aggressive sales tactics. None of this is unusual for the Texas retail market — billing complaints are the most common category industry-wide — but it does place Tara in the lower half of the field on customer satisfaction.

How Tara Energy Compares

Tara’s strengths are its long market history and its unusually long fixed-term options, which appeal to customers who prize multi-year rate certainty. Its weaknesses are middling rates (10–11¢ rather than the 8¢ lows available from aggressive competitors), a high flat $175 ETF, and below-median customer-satisfaction scores. If your priority is the lowest possible rate, you can likely do better elsewhere; if you specifically want a 36–60 month locked rate from an established brand and you’re confident you won’t move, Tara may fit.

Tara Energy vs. Sister Brand Amigo Energy

Because Tara and Amigo Energy are both Just Energy brands, customers often cross-shop them. They share corporate infrastructure and have similar rate structures, but there are differences worth noting. Amigo markets heavily to bilingual (English/Spanish) customers and tends to advertise a wider spread of plan counts, while Tara leans on its long market history and its unusually long fixed terms (up to 60 months). Both carry a $150–$175 early termination fee and both land in the lower half of Texas customer-satisfaction rankings, with billing disputes the most common complaint for each. If you’re choosing between the two, compare the actual EFL price at your usage rather than the brand — and don’t assume one is materially cheaper than the other just because of marketing.

More importantly, don’t limit your comparison to the Just Energy family. The cheapest plans in most Texas TDU territories (often in the 8–9¢ range at 1,000 kWh) usually come from leaner competitors. Use Tara and Amigo as one data point, not the whole field.

Is Tara Energy Worth It in 2026?

For most Texas shoppers chasing the cheapest rate, Tara Energy is not the obvious pick — its pricing is average and its cancellation fee is steep. Where it earns consideration is the long-term certainty crowd: customers who value a multi-year fixed rate from a 20-plus-year brand and plan to stay in the same home. Before enrolling, compare Tara’s EFL price at your usage against at least two or three competing providers, and weigh the $175 ETF against the term length.

Frequently Asked Questions

Is Tara Energy a legitimate company?
Yes. Tara Energy has operated since 2002, is licensed in Texas, and is part of the Just Energy family of brands.

What are Tara Energy’s rates in 2026?
Generally around 10–11¢/kWh, near the Texas market average. Check the Electricity Facts Label for the price at your specific usage.

How much is Tara Energy’s cancellation fee?
A flat $175 in Texas regardless of plan length, waived only if you move out of the service area.

Does Tara Energy offer green energy?
Yes — you can add a 100% renewable upgrade for about $9.99/month on eligible plans.

What is Tara Energy’s customer rating?
Around 3.7/5 on Google as of May 2026, but a lower 2.7/5 on one independent analysis that ranked it 37th of 43 Texas providers.

Who delivers my power if I choose Tara Energy?
Your local TDU (Oncor, CenterPoint, AEP Texas, or TNMP) delivers the electricity and handles outages. Tara only supplies the generation portion.

Should I choose a 12-month or a 60-month Tara plan?
A long 36–60 month term only makes sense if the rate is genuinely competitive and you’re confident you won’t move, because the $175 early termination fee applies the whole time. For most households a 12-month fixed plan offers the right balance of rate certainty and flexibility — and lets you re-shop the market each year.

Is Tara Energy the cheapest option in Texas?
Usually not. Its 10–11¢ rates sit near the market average, while the lowest plans in many Texas territories run in the 8–9¢ range. Compare its EFL price at your usage against several competitors before enrolling.

The Bottom Line

Tara Energy is an established Texas provider best suited to customers who want a long fixed-term contract and brand longevity, not bargain hunters. With average rates, a high $175 ETF, and middling reviews, it’s worth comparing carefully against lower-priced competitors before you commit — especially on any multi-year plan.

Rates and figures referenced are accurate as of June 2026 and are provided for general informational purposes. Plans, pricing, and availability change frequently; always confirm current terms directly with the provider’s Electricity Facts Label before enrolling. ElectricitySuppliers.com may earn a commission when you compare or switch plans through our partners.